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Discover a List of The 25 Best Enterprise Applications & Tools [2024]

20 May, 2024
50 mins read

top 25 enterprise software 2024

Today, organizations need reliable access to data across the board. This is important for small businesses, but enterprises are even more pressured to acquire the best data management processes and tools to ensure stable development. The astonishing potential that enterprise software (ES) has introduced to the world through the power of technology has shifted how businesses grow and how they keep their operational and strategic initiatives under control and up to date. Streamlining large-scale data requires large-scale software, and, in this article, you will find out everything you need to know – from 3D estimating software to project management and web analytics solutions, you’ll find insights into all relevant software areas.

We will start by looking at the enterprise software definition, explaining what kind of benefits a business can obtain by utilizing it and what the best enterprise software companies are that offer crucial features to compete in our cutthroat environment. Ultimately, you will see how taking advantage of the names on our list can benefit your enterprise, whether small or large.

What Is Enterprise Software (ES)?

Enterprise software is a computer application that aims to assist big companies with several needs, such as data analysis, sales and marketing management, customer service, and many others. Typically, these tools are designed to serve a large number of users with high scalability and integration capabilities.

Such software can be found in large industries like construction, governments, retailers, hospitals, and departments such as sales, marketing, customer service, and finance, among others. This kind of software obviously requires interdisciplinary methods and processes to manage large data scales – numerous solutions on the market provide just that. For example, an enterprise application focused on construction collaboration will have numerous features that will enable professionals to access one single solution to generate and share information simultaneously.

To easily automate numerous processes and tasks, and add value to your business operations, we will take a detailed look at the best enterprise tools for 2024, where we will discuss different areas and provide an example tool for each. We will also consider Capterra and G2 ratings as two of the leading websites for verified software reviews that can provide you with additional information. All the rankings mentioned in this post are from May 2024, and the chosen software has a minimum of 50 reviews on both platforms.

Why Is Enterprise Software Important?

As mentioned, professional enterprise management software can assist large businesses in efficiently managing and optimizing their operations thanks to advanced technologies such as automation, data analytics, collaboration, and many others. As we will see throughout our list of the top tools in the market, there is a wide range of them available for different functions and areas of an organization, such as finances, IT, HR, marketing, and more, each of them offering different functionalities to make organizations more efficient across the board. That said, no matter what area you are trying to cover, all types of enterprise software offer a set of key benefits that we will discuss below.

  • Improved organizational efficiency: Enterprise management tools assist in automating tedious, time-consuming tasks that would take employees hours to complete. In time, this leaves the different teams enough time to work on more valuable tasks that will result in enhanced operational efficiency and better business outcomes for less money and effort.
  • Improved employee productivity: As mentioned in the previous point, this type of software makes employees’ work much more efficient and pleasant because it provides a set of features to facilitate their daily operations on multiple levels. This enhances employees’ overall efficiency and productivity, making it easier to collaborate with other teams as well.
  • Improved products and services: Enterprise software gives businesses the necessary knowledge to make informed decisions when it comes to product development and management. Accessing all relevant details related to product performance can help optimize any bottlenecks and offer the best products or services based on customers’ needs.
  • Improved customer satisfaction: Naturally, how an organization works internally will directly influence how customers perceive it later. ES helps businesses manage their workflow to keep customers happy and returning for more. Software such as CRM or marketing automation provides a centralized view of customer data to understand what works and what doesn’t. Let’s talk about it in more detail below.

Types Of Enterprise Software By Business Area

As you saw in the previous section, ES can improve an organization’s overall functioning, from employees to products and customers. That said, these types of software prove to be extremely valuable in a wide range of categories and business areas, and we will take a quick look at each of them.

  • Sales: When it comes to enterprises, sales are a complicated process that involves many steps and key players. To keep everything in check and as efficient as possible, organizations rely on sales software to automate key processes, boost collaboration between teams, track their performance through analytics and sales reports, and get a 360-view of all sales operations. CRM tools are often used to unify marketing and sales activities to gain better business outcomes.
  • Marketing: ES is widely used in the marketing department to help identify customers’ preferences and pain points and optimize all touch points to ensure they stay engaged and satisfied with the company. Just like in sales, marketing teams also rely on CRM enterprise systems to segment customers, run promotional campaigns, and gauge their effectiveness to generate leads, perform real-time analytics, and automate social media management, among other tasks.
  • Human Resources: The bigger the enterprise, the harder it becomes for the HR department to carry out all employee-related tasks and processes efficiently. For this reason, decision-makers implement software to assist in managing and automating different HR processes such as recruiting, payroll, employee training, performance management, HR reporting, and more. In fact, the HR technology market is expected to grow in the coming years exponentially, reaching a value of $39.90 billion by 2029.
  • Finances: Arguably one of a business’s most important areas, the financial department can also greatly benefit from using this software. For instance, it can automate tax reports and stay compliant with the law, but it can also be used for other relevant tasks such as budgeting and forecasting, accounting reports, expense tracking, revenue management, production planning, and any other financial reporting and analysis processes. Given that the finance department needs to be connected with all other business areas, this software usually provides easy integration with other tools.
  • IT: When it comes to big corporations, IT analytics software becomes very important to manage any issues the system might present. With cyberattacks becoming a latent threat in previous years, the need for real-time system monitoring has become critical. These platforms help in identifying common threats and issues leaving the IT department with more time to focus on other tasks. We will look at an example for issue tracking later in the post.
  • Customer Service: Customers are the most important aspect of any organization, no matter how big or small, and keeping them satisfied is of utmost importance. Large companies mainly use software to optimize customer support and offer their customers a swift way to solve any issue they might have. For instance, some platforms offer live chats on the website or other communication channels, while others offer real-time tracking of the number of issues, frequency, and time to make sure the demand is covered appropriately.
  • Project Management: Enterprises carry out all kinds of projects that need to be managed correctly to ensure success. The right software will enable decision-makers to manage all resources, processes, and people in a centralized location to get a 360-degree view of all aspects of the project. For instance, enterprise construction management software gathers all relevant project data from planning to completion and updates about the progress of the different tasks in real time, making it possible to make informed decisions while boosting collaboration.
  • Supply Chain Management: Enterprise application software for supply chain management helps organizations streamline their supply chain from suppliers to customers. These platforms often include different modules for procurement, inventory and transportation management, shipments, and more, allowing decision-makers to spot inefficiencies and tackle them to maximize the entire supply chain process.

What Are The Best Enterprise Software Applications?

Since we answered the key question of what is enterprise software and discussed the main areas and benefits of using them, we will dive into our enterprise software list, comprised of the most popular solutions on the market. We will go through enterprise CRM software, construction cost estimation tools, user feedback software, ERP, online marketing, web analytics, customer service, and many other tools that will accumulate a list of the top 25. Each solution will be presented with a visual example as well as a brief explanation of its key features and for what is best used. Hopefully, after going through our list with the most prominent enterprise software examples, you will have a better impression of what each of these solutions can do for your organization and why it’s useful to incorporate them into your daily operations and strategic initiatives.

overview of the top 25 enterprise software tools for 2024 by category, example solution and Capterra/G2Crowd ratings
– An overview of the 25 best enterprise applications on the market –

1) Customer Relationship Management (CRM)

Customer relationship management (CRM) is one of the most important factors in the business pipeline no matter the company’s size. Looking through customer data to be able to make better sales decisions and track customers’ activities, CRM is an indispensable enterprise platform to manage and optimize interactions while building relationships with prospects.


enterprise application example for CRM software: Salesforce

Key features:

  • Centralized, cloud-based software for all CRM efforts
  • Customer 360 products that contain 12 core solutions
  • The possibility to build your own apps with the Lightning App Builder

Often referred to as the industry standard for CRM, Salesforce delivers a cloud solution focused on finding, winning and keeping customers based on various products in their portfolio such as their sales and service platform, ecommerce solutions, app integrations and personalized marketing for potential customers. Salesforce offers 12 solutions in their customer 360 products, all of which have their respective focus on different areas of customer management. Capterra gives this company a rating of 4.4 stars, while G2 reviewers give it a 4.3 stars rating, making it a great CRM solution for companies looking to unify their sales and customer undertakings.

2) Accounting Software

Long gone are the days of using infinite spreadsheets to track financial activities. Modern accounting software provides the necessary tools and functionalities to help large businesses manage their finances in a more efficient and automated way. Along with key reporting and analytics features, these platforms also assist in the tracking of day-to-day financial activities including asset, expenses, and revenue management as well as accounts payable and receivable, among other things. Let’s jump into our example for this category.

QuickBooks Desktop Enterprise

enterprise software for accunting: QuickBooks Desktop Enterprise

Key features:

  • Real-time job costing to ensure all projects stay within the budget
  • Intercompany transactions to consolidate financial statements from multiple companies
  • Powerful inventory management features including automation and multi-level categorization

As its name suggests, QuickBooks Desktop Enterprise is a desktop-based financing and accounting management tool that assists enterprises in handling everything from invoicing to inventory management. It is an all-in-one solution that enables the automation of pricing, order fulfillment, budgeting, forecasting, and reporting with over 200 customizable templates for cash flow analysis, item profitability, and more. It allows up to 40 users on one account and it can track up to 1 million items, customers, and employees, making it a great solution for larger companies. The tool also offers five industry-specific editions for retail, nonprofit, contractors, manufacturing and wholesaling, and professional services, each including a set of custom features. All of this earns QuickBooks Enterprise a positive 4.5 stars rating on Capterra and 4.2 on G2, making it one of the best enterprise accounting software out there.

3) Presentations / Content Design

Our list of enterprise software applications wouldn’t be complete without a content design tool. Content design plays a crucial role in an overall marketing strategy. This is because the visuals, colors, and shapes that you introduce are the identity elements with which your customers will identify you. Rather you want to promote a product or service, or make a presentation for relevant stakeholders, a professional content design solution can help you create visually appealing content that describes your message in an engaging way. Now, let’s review an example of a content design solution.


great enterprise software for content design and presentations: visme

Key Features:

  • It is an all-in-one content design toolkit that offers dozens of features that help create visual content
  • A rich database of various professionally built templates across different categories
  • It offers a free trial and a free basic plan

Visme is a content design tool that can be used by anyone. Rather you are a professional designer or an average user with no technical knowledge, you can use the tool to create multiple presentations and engaging infographics in an interactive yet simple way. Visme is especially helpful for those people who are in the fields of education and marketing. It can also be used to present complex information in an intuitive way with multiple chart templates. The best part of this tool is its simplicity. You can create an account in a matter of minutes and start working on your project right off the bat. Capterra reviewers gave Visme a very solid 4.5 stars rating while G2 reviewers gave it a 4.6.

4) Online Payments

The payment processing and fintech industry heavily relies on online payment software. With the world being more connected than ever before, enterprises need to look after their payments by choosing solutions that are easy to manage and reachable both for merchants and customers anywhere around the globe. Let’s see an example of this category of enterprise tools.


online payment software Stripe

Key features:

  • Charging method based on each payment so you don’t have to invest large sums at once
  • Partnership options with other solutions such as Stripe Sigma, CashNotify, ChartMogul, etc.
  • Convenient also for customers that can sign up onto the merchant’s page and access their data

A global leader in online payments, Stripe has disrupted the industry and its technology became a benchmark in smooth payments, fraud detection, subscription management, etc. It’s fairly easy to use and offers recurring payments that some companies might find useful. Stripe charges a small fee on each payment so you don’t have to invest large sums into different payment methods. It offers various partnership options with other sites that make it easy to implement Stripe to billing software, for example. G2 reviewers gave this tool 4.4 stars while Capterra ones gave it an extremely high rating of 4.7 stars, hence, Stripe is worth testing out to explore all the features on your own.

5) Cost Estimation

Cost estimation is the process of forecasting the costs, and sometimes resources, needed to complete a project to generate a budget. It is completed in the planning stage using different methods and software, and the project can be divided into smaller sections to make the cost estimation more manageable and accurate. To illustrate the value of software for cost estimation, we will discuss one example specific to the construction industry.


Enterprise Cost Estimation Software: RIB Costx

Key features:

  • 3D/BIM support to accurately estimate quantities and costs from BIM files
  • 2D takeoff capabilities to measure quantities with just a few clicks
  • Spreadsheet-based estimates that are live-linked to drawings for up-to-date project data

RIB CostX is an all-in-one BIM takeoff and estimating software with powerful features for error-free estimating. The tool, with a 4,4 rating in Capterra and 4,5 in G2, goes beyond the preconstruction planning stage, supporting users throughout the entire project lifecycle. A revisions tracking feature lets you highlight any design changes and automatically update the quantities and estimates to prevent errors. The different project stakeholders can work simultaneously on drawings, takeoff, and estimating documents, ensuring a single source of truth for all tasks and decisions. Additionally, professional reports allow you to showcase changes in real-time to boost collaboration and communication between stakeholders.

6) HR recruiting

Recruiting has become digitalized more than ever. With the ever-changing human resources demands to screen thousands of candidates and handle all the data collected along the way, enterprise HR software is needed to help in recruiting, connecting, and onboarding potential employees. This is where a solution such as iCIMS can make a strong impact, with a strong 4.3 rating on Capterra and 4.1 in G2.


iCims - HR recruiting tools

Key features:

  • Robust suite focused on recruitment marketing, communications and hiring
  • Partnership with hundreds of recruiting solutions through an extensive marketplace
  • Preboarding feature to ease the candidate’s beginnings into the new company

Also, one of the cloud-based software on this list, iCIMS promises “seamless candidate journeys, from application to offer to preboarding.” An enterprise recruitment platform, this software offers a range of automated workflows, analytics, and tracking features to ultimately shorten the hiring cycle and optimize the complete HR department. They provide a complete suite for candidate relationship management, advanced communications, and hiring suite alongside a partner ecosystem that lets you integrate other recruiting solutions via their marketplace.

7) Payroll Management Software

Payroll management is arguably one of the most important tasks for the HR department. During the payroll process, businesses need to ensure compliance with tax laws and other financial regulations, a task that becomes more complicated as the number of employees grows. With that in mind, enterprise payroll software helps in managing and automating the payroll process while ensuring compliance across the board, leaving HR employees more time to focus on other important tasks. As an example, for this section, we have chosen Rippling, one of the leading payroll platforms in the market.


one of the best payroll management solutions for enterprises: Rippling

Key Features:

  • Fully automated payroll data synchronization to avoid any manual calculations
  • Mobile app for employees to check their paystubs, request time off, and more
  • Automatic compliance features like tax filling in all legal forms from I-9’s to W-2’s

Rippling is a payroll tool that helps organizations efficiently manage their payroll processes through powerful automation features. It is affordable and can be integrated with any other tool you might need during the payroll process – which they claim will only take 90 seconds to complete. That said, Rippling stands out from other big players in the HR industry because it provides international payroll capabilities, making it possible to pay any employee in minutes no matter where they are in the world. Another feature for which this solution is recognized is its automated compliance features, such as automatic tax filing with all kinds of legal forms, including laws and regulations regarding employee compensation and taxes. All of these powerful functionalities earned Rippling an almost perfect score of 4.9 stars on Capterra and 4.8 on G2.

8) Customer & User Feedback

Looking at the opinions of your users is an insightful activity that can lead to better customer experience by understanding what your customers want, utilizing data and analytics to create a feedback ecosystem that will enable you to proactively improve your product and share your findings across the company. One of those solutions is Mopinion.


one of the best user feedback tools: Mopinion

Key features:

  • Customizable feedback forms that include various customer experience metrics
  • Real-time statistics that are categorized according to different feedback topics
  • Integrations with other applications such as Slack, Jira, Adobe Analytics, Marketo, etc.

An all-in-one user feedback platform, Mopinion helps digital enterprises to manage all digital touchpoints (web, mobile, and e-mail) related to understanding customers’ behaviors. The enterprise application enables its users to create customizable feedback forms, including visual user feedback that offers automated screenshots. Triggering forms based on user behavior, device type and demographics can give you useful information on your site visitors and their position in your conversion funnel. It also includes visualizations through customizable dashboards as well as the easy import of your data through Excel and CSV. A rating of 4.1 stars in both Capterra and G2 makes Mopinion a software worth looking into.

9) Compliance Management Software

Enterprise compliance refers to the methods, processes and tools companies use to adhere to the laws, regulations, and ethical practices required by governmental authorities. These regulations will vary from industry to industry but are most commonly related to employee rights, financial transparency, data protection, and, most recently, environmental impact. To meet all the aforementioned requirements, enterprises rely on professional compliance management software to keep track and organize all the information, generate documents, and ensure efficient and reliable compliance across the entire organization. To help you put the value of these kinds of solutions into perspective, we will dive into Ideagen, one of the most popular compliance software in the market.


compliance management software: Ideagen

Key features:

  • Data protection policies aligned with the ISO/IEC27001:2013 standard
  • Compliance with customer supply chain quality standards like FAI, PPAP, APQP, and more
  • EHS solution to ensure incident prevention, efficient inspections, and environmental compliance

Ideagen is a SaaS compliance platform built for highly regulated industries, such as manufacturing, food and drink, transport, aerospace, and energy, looking to protect their employees, customers, operations, and overall reputation. The tool offers a complete suite of audit and risk management solutions, including reporting for a range of local and regional frameworks, internal audit software for accurate and efficient risk assessment with real-time KPIs and KRIs, and document sharing solutions to help team members collaborate simultaneously in a secure and efficient way without the risk of losing any critical information. Additionally, Ideagen provides an award-winning methodology built under four pillars of policy, learning, assurance, and reporting to help companies meet GRC obligations through an e-learning platform to train employees about all relevant compliance aspects. All this has earned the platform a positive rating of 4.5 stars in Capterra and 4.0 in G2.

10) Instant Messaging

Instant messaging has become a standard process in enterprises since the digitalization of the world economy. The rapid response enables users to instantly access important information since other forms of communication can take longer to compile. E-mail, for example, usually requires careful formatting and takes longer to reply. With the introduction of massive adoption of instant messaging software such as Viber and WhatsApp, communication between employees has become rapid and more efficient.


one of the best instant messaging enterprise applications: Slack

Key features:

  • Organized conversations into channels and direct messages
  • Searchable history that makes finding information from previous conducted chats quite easy
  • The possibility to connect with other enterprise software (e.g., Jira, Gmail, Outlook, Zendesk, Monday etc.)

Slack is used by enterprises across the globe and it gained a stable rating of 4.7 stars on Capterra and a solid 4.5 in G2. This enterprise software features communication collaboration, and integration with various external tools and files while organizing messages into direct and clean channels. There are different subscription plans so your enterprise can scale Slack based on different business needs while enabling efficient and time-saving teamwork. Their built-in security and compliance guarantee that companies will have 11 different enterprise-level security features, and the possibility to connect with other platforms such as Salesforce, Zendesk, OneDrive or Google Drive, among others, will ensure that teams have access to multiple tools from a single place.

11) Online Marketing

Marketing has developed in so many different areas that without software, companies would not be able to manage all the data points and develop successful strategies. From web analytics, content marketing, advertising, and social media, among others, the right enterprise marketing software enables users to take full control of their data, track, monitor, analyze and evolve promotional efforts. Here we will focus on Moz as a complete inbound marketing solution that received a Capterra rating of 4.5 stars and 4.3 in G2.


one of the best marketing enterprise software applications: MOZ

Key features:

  • All-in-one inbound and SEO tool for tracking, monitoring, and analyzing enterprise inbound efforts
  • Numerous features include keyword tracking, site audits, backlink analysis and keyword research
  • Enterprise package includes Moz Pro, Moz Local, and enterprise-grade SERP tracking

Whether your enterprise needs keyword tracking, monitoring or link analytics, Moz is designed to bring all SEO and inbound data under one roof. With features such as site audits, rank tracking, backlink analysis and keyword research, this enterprise application software takes care of all your enterprise SEO and inbound efforts. The online data for hundreds of locations are easily managed via their enterprise solution, including listings, reviews, and store locators. Additionally, they offer free educational materials that can upscale any project and ensure your websites are ranking.

12) Marketing Automation

Marketing automation software makes it easy for marketing teams to achieve the best possible results with minimal effort thanks to extensive automation of different processes such as cross-channel tracking and analysis of visitor’s behaviors. They enable communication with prospects, customers, and partners across all available channels to increase reach, and ultimately, maximize customer value. Let’s look at this enterprise software application with an example.


marketing automation application for enterprises: Brevo

Key Features:

  • Extensive automation options thanks to individual rules and conditions
  • Synchronization with numerous third-party providers, such as WordPress, Shopify, or Salesforce
  • Different workflows can be compared and optimized with the help of A/B tests

Brevo, formerly known as Sendinblue, is an all-in-one digital software solution that combines numerous marketing and sales tools in one platform. The marketing automation functions enable companies to provide each individual prospect or customer with targeted information. This is done by creating individual rules and conditions that trigger the sending of e-mails or SMS in a fully automated and personalized manner. In addition to various paid packages, Brevo also offers a free software version with a limited range of functions. With 4.6 stars on Capterra and 4.5 stars on G2, users rate the software positively across the board.

13) Video Conference

Online conferences and events such as webinars have become an essential element of everyday business life in recent years- especially after COVID-19 when digital communication was highly enhanced. Effective remote communication is critical for these kinds of events and you need the right software which can handle large numbers of participants with ease. Extensive features are needed to provide participants with the best possible experience during online events, which are in no way inferior to classic offline ones. Let’s see how this kind of enterprise software solutions works in real life.


webinar enterprise application: GoToWebinar

Key Features:

  • Numerous webinar templates and flexible, automated scheduling options
  • High level of privacy and security features for sensitive attendee information
  • Built-in analytics in the form of analytics dashboards to track interactions and performance metrics

GoToWebinar is one of the most popular enterprise software providers for online events. It offers many features that help users create a seamless online environment and run great remote events. According to the company, over 50,000 customers worldwide rely on this solution and it hosts close to 3 million webinars annually. GoToWebinar provides a complete solution for creating and managing online events, including a video library and interactive features such as polls and Q&A so that assistants can interact in the same way they would do in an in-person event. Event management can be easily integrated with an existing marketing automation or CRM solution. In addition, the software has numerous positive customer reviews, which manifest in an average rating of 4.5 stars on Capterra and 4.2 stars on G2. The software can be tested free of charge for 7 days.

14) Content Management Systems (CMS)

Building an intuitive website with a variety of digital content such as text, images, videos, and sections in which users can interact with the content is an essential component of a successful marketing strategy for any kind of company. As a rule, so-called content management systems (CMS) are used to create, publish, and manage content to deliver it in the best way possible. When choosing the right CMS, you first need to understand your specific needs and compare the available solutions in the market to find the one that fits your requirements perfectly. This is an important step as the offer for content management systems is wide, including free open-source platforms as well as expensive but more complete enterprise tools. Let’s discuss this further through one of the biggest CMS players, WordPress.


content management system: WordPress

Key Features:

  • Free open-source platform that allows businesses to create websites, blogs and/or applications
  • More than 7000 themes that you can use as a style for your website and customize additionally
  • Thousands of easy-to-install plugins and add-ons for any application scenario

WordPress is a free open-source content management system that is currently used on over 40% of all websites worldwide. It is based on PHP and MySQL and is comparatively easy to implement and manage. There are thousands of free and paid plugins available that can be used to customize the CMS in aspects such as design, data collection, interaction, and many more. Although WordPress is a complete tool that facilitates website creation for many businesses, compared to much more expensive commercial CMS solutions, it has some limitations. Therefore, it is not always recommended for very large companies with unique requirements but it is very good business software for small businesses. The excellent ratings on Capterra (4.6 stars) and G2 (4.4 stars) reinforce this recommendation.

15) Project Management (PM)

Enterprise project management software is the perfect solution for teams looking to complete projects on time and on budget. Whether project alignment is needed, agile management is in focus, or simply better collaboration is desired, some enterprise software applications provide numerous project management features crucial to delivering the best possible results. Let’s see this through Monday, a tool that obtained ratings of 4.6 stars on Capterra and 4.7 on G2.


project management software example: Monday

Key features:

  • Customizable boards and available templates for managing all project aspects
  • Workflow automation without the need to develop or implement any code
  • Integration with more than 50 other tools such as Zoom, Slack, Zendesk, etc.

One of project management tools that have a focus also on visual representation, Monday helps enterprise teams to manage workflows, everyday tasks and projects through customizable boards that visualize the workload and timeline of everyone involved. Planning the team’s work visually, utilizing dashboards and charts to consolidate all the parts of the project and easily reviewing results makes Monday one of the big players in the industry. Integration with other tools such as Slack, Zendesk, Mailchimp, HubSpot and more than 50 other tools enables enterprises to bring various data into one, central hub.

16) Web Analytics

Various types of enterprise software wouldn’t be complete without web analytics. A website is a powerful tool in today’s digital environment, and without it, enterprises would be nearly invisible. But all that website data needs to be analyzed in order to successfully optimize a company’s presence, and that’s why web analytics software such as Google Analytics are needed more than ever. With a stable rating of 4.7 stars on Capterra and 4.5 on G2, Google Analytics proves to be the go-to solution when it comes to website analysis.

Google Analytics

web analytics software Google Analytics

Key features:

  • Data analytics and tracking all relevant digital performance
  • Fast implementation, automatic data collection and customizable reports
  • Integration with other tools such as Google Ads or Google Search Console

One of the most popular software on the market, Google Analytics lets you track all digital analytics that your online marketing efforts are focused on, whether paid, organic, social or referral, among others. Numerous basic and advanced features will let you know where your traffic is coming from, track your lead generation processes and inspect demographic information needed to optimize and exceed your enterprise digital metrics across search engines. Not only designed for small businesses, but this tool is also one of the business software applications that companies shouldn’t ignore.

17) Enterprise Resource Planning (ERP)

Enterprise resource planning (ERP) software help enterprises to integrate all management aspects of inventory management, accounting, CRM, human resources, advertising, and many more in order to share information through a single database that enables users to access data from different business units as well as their own. Sage is one of the leading providers in the industry with a Capterra rating of 4.1 stars and 4.3 on G2.


ERP tools example: Sage

Key features:

  • Main product capabilities include financial and production management, supply chain, etc.
  • Built-in marketplace for extending the product based on your needs
  • Complementary solutions developed directly by Sage or their partners

Sage ERP works as a cloud solution divided into 3 core products: Sage 100cloud, Sage 300cloud and Sage X3. By utilizing their solution, each enterprise can control all aspects of a business, from finance, supply chain, production management to sales. Their goal is to provide an agile solution to businesses looking to grow and manage their data from a single business enterprise software solution. They also offer a marketplace where you can connect with other apps and scale your ERP system even more.

18) Procurement & Sourcing Software

Procurement software helps organizations manage and optimize all their procurement activities, including order management, inventory management, supplier relationships, invoices, and much more. These solutions provide unified access to all procurement activities, enabling the automation of several processes as well as an efficient flow of communication between the company and its suppliers. With the right procurement & sourcing tool, organizations can track inventory levels in real-time, electronically submit purchase orders to suppliers, and perform spend analysis to optimize costs with the best results, among many other things. For this category, we picked Precoro. One of the leading solutions for procurement management.


procurement & sourcing software: Precoro

Key features:

  • Ability to add attachments and comments to PRs and tag a colleague for better communication
  • Real-time budget tracking for better spending and financial decisions
  • Automatic document creation with 3-way matching for efficient invoicing

Precoro is a cloud-based procurement software that helps companies manage and efficiently optimize their entire purchasing and spending workflow through automation. The tool offers a range of features divided into four main pillars: request, which allows users to efficiently generate and track any type of request with 80% less manual work; approve, which allows for 2.5x faster approval workflow, ensuring every document gets to the right people fast; order, which allows to streamline the entire order generation process for better supplier relationships; and control, which allows businesses to keep accurate track of their spending in real-time to avoid exceeding budget limits and other inefficiencies.  Additionally, the platform can be integrated with multiple business solutions, including accounting, ERP, analytics, security, and more, allowing for integrated strategies with other company areas. Reviewers have rated Precoro with an outstanding 4.8 stars on Capterra and 4.7 in G2.

19) Order Management Software (OMS)

As its name suggests, order management software, also known as OMS, are solutions that assist businesses in tracking, processing, and managing all aspects related to order fulfillment from order acceptance to payment processing, shipping preferences, and delivery tracking, among other important steps. These platforms often include, or can be easily integrated with, inventory management functionalities to easily unify the entire supply chain process and manage orders efficiently. Let’s dive into our example for this category.


Order Management Software: Brightpearl

Key features:

  • A single platform for multi-channel order processing for online and offline sales
  • Automated workflows for inventory allocation, order routing, shipping, and invoicing, and more
  • Real-time inventory updates to avoid overselling or other inventory-related errors

Brightpearl is a great OMS solution for big companies that sell their products or services on multiple channels and need to keep all their operations unified and organized on one single interface. It is possible to integrate the tool with big eCommerce platforms including Amazon, Magento, and Shopify for online sales or to a Point of Sales (PoS) system for physical sales. The tool offers features of automated ordering, fulfillment, shipping, and invoicing workflows as well as analytics and reporting to track the performance of each sales channel based on important metrics such as order value and revenue. Users of Brightpearl have rated the platform with 4.4 stars on Capterra and 4.5 in G2.

20) Customer Service

Closely connected with CRM, comprehensive customer service (CS) software will deliver a broad range of possibilities to effectively manage customer data and deliver the best possible customer experience. Enterprises need to include a proper CS solution to keep an eye on the ever-evolving customer expectations and demands. One of the enterprise applications that can suitably manage all customer relevant data is Zendesk with a solid 4.4 stars gained on Capterra and 4.3 on G2.


Zendesk - customer service software

Key features:

  • Various enterprise software packages for customer support, sales, and customer engagement
  • Provides professional customer care tools, help center and live chats
  • Enables you to reduce support costs and increase productivity and customer satisfaction

By helping enterprises in managing a globally dispersed customer service team, Zendesk offers customized features for support processes and workflow configuration in a single place. They offer omnichannel support solutions for e-mail, chat, phone, or self-service, providing a platform for seamless conversations and support systems. This is an excellent example of what is enterprise technology offering by managing customer support no matter the location of the team. With 3 core plans, starting at 5€ an agent, Zendesk products and platforms mean better customer experience and profit.

21) Issue Tracking

Moving on with our examples of enterprise software comes issue tracking tools. Software teams need to have a clear overview of the development process and of all bugs and their status. Issue tracking and bug reporting software helps them in tracking, recording, and finding all bugs that need attention and provides a platform that will help team leaders assign the issue to the person who needs to resolve it. That way, teams can easily prioritize and communicate more effectively while any potential software issues can be addressed immediately.


Jira - issue tracking application

Key features:

  • Ability to transfer tickets and customize their logic based on specific needs (e.g., transfer them)
  • Deep filtering by different categories and creating reports and dashboards
  • Connecting with other developers’ tools such as GitHub and Bitbucket

Jira is one of our examples of enterprise applications that are fairly easy to use in terms of functionality and that’s why is very popular among the IT community. Teams can easily create custom boards depending on the needs but also different perspectives such as for developers, CTOs, tracking, etc. Connecting with other developer platforms, such as GitHub and Bitbucket and seeing which code is behind the ticket is also possible with Jira, among many other invaluable IT features. Capterra reviewers have given this solution an average rating of 4.5 stars while G2 reviewers gave it a 4.3 stars rating.

22) Enterprise Mobility Management Software

Enterprise Mobility Management (EMM) is a software category that enables organizations to securely manage how employees use mobile devices and applications from a centralized location. With these solutions, IT teams can protect customer and employee data by restricting which applications can be installed, which websites and content can be accessed, and by having the ability to erase data and applications if the device is stolen, among other actions that improve the user experience in corporate-owned devices. In the past, EMM enterprise solutions were solely focused on mobile devices. However, with remote work becoming the new norm, software providers have adapted to offer mobility management to a wider range of devices, including tablets and laptops. Below, we will explore Soti MobiControl as our EMM software example.

Soti MobiControl

Enterprise Mobility Management Software: Soti MobiControl

Key features:

  • Lockdown Mode to restrict the use of non-business-related apps on company devices
  • Incident management feature to document issues with screenshots, videos, and device data snapshots
  • SOTI Xtreme Technology feature provides 10x faster data and apps distribution

SOTI MobiControl is an EMM software that allows businesses to manage and protect a range of devices, including mobile rugged devices, mobile computers, handhelds, smartphones, vehicle mount computers, wearables, and laptops with any operating system. The tool, rated with 4.5 stars in Capterra and 4.3 in G2, offers a range of advanced functionalities to assist companies in solving the toughest mobility challenges like unplanned downtimes, security risks, device deployments, and much more. For instance, SOTI Xtreme Technology helps enterprises with limited bandwidth connections to their warehouse, distribution centers, or retail stores to make data communication more agile and efficient. On the other hand, the Geofence feature allows users to create a digital geofence to track the physical location of devices and deploy security policies, like removing access to certain apps and features when the device is outside the geofence.

23) Surveys

Enterprises use survey software to support any aspect that connects them with an audience, no matter if there are clients or customers in question, or business partners. Surveys can provide insights for marketing campaigns, helpdesk, satisfaction levels of employees, or general feedback about specific business questions. SurveyMonkey leads the way, we can see it with a strong 4.6 Capterra rating and 4.4 in G2.


survey software example: SurveyMonkey

Key features:

  • One of the most popular survey platforms worldwide for any target group
  • Surveys can be conducted via weblink, e-mail or chat, and in social media
  • Powerful analysis functions & fast export of results in various formats

Out of many types of enterprise application software, SurveyMonkey claims to be trusted by 98% of Fortune 500 companies and is one of the most popular solutions on the market. It offers a centralized admin dashboard and audit logs for managing and tracking user activity but also easy onboarding and enterprise-level security. You can also integrate your survey data into more than 80 external apps such as Salesforce, Marketo or Oracle Marketing Cloud.

24) Ideation

Brainstorming, innovation, and generating ideas often connect people across the business. Feedback, comments, voting systems and gathering insights from employees, important stakeholders and external partners are run by technologies that facilitate continuous improvement and keepfull transparency – databases can be accessed by anyone in the company. One of the most popular software is IdeaScale with a rating of 4.6 on Capterra and 4,5 on G2.


ideation software IdeaScale

Key features:

  • Comprehensive innovation management platform with 3 pillars of innovation: collaboration, evaluation & development
  • Offers numerous tools for integrating crowdsourcing within the innovation process
  • Multiple reporting and analytics options through IdeaScale dashboards

This enterprise management system software can be used for employee engagement that enables teams to ask important questions in one, centralized place. It’s extremely useful for enterprises that have disparate and large teams since communication processes can often seem difficult. Involving the public is also a feature that makes this solution perfect for exploring untapped ideas that can generate indispensable value. Focused on collecting ideas and providing a platform to vote, IdeaScale also supports other means of innovation, including workflow automation, team building, idea collaboration, and many more.

25) Cloud computing platforms

Cloud services are used by enterprises that need heavy computing power and search for solutions that enable them to avoid building their own IT infrastructure, which is usually quite expensive. Some of our enterprise applications examples have the cloud as the option to access your data online, no matter the location or time. Amazon Web Service (AWS) is one of the most popular cloud platforms in the world and its average rating of 4.6 stars for various products on Capterra and 4.5 on G2 makes this solution high on the list of choosing a cloud platform.

Amazon Web Services

One of the best cloud computing platforms for enterprises: AWS

Key features:

  • Leading international provider with a broad product portfolio that includes over 160 cloud services
  • Services include databases, data processing, developer tools and machine learning
  • Transparent, usage-based prices with volume discounts and short notice periods

AWS offers a wide range of cloud computing platforms such as data storage, compute on demand services, and networking. With an impressive market share of 35%, Amazon offers its services to enterprises across the world. Subscribers can utilize virtual hardware configuration (CPUs, GPUs for processing, SSD for storage and RAM for memory), operating systems and apps such as CRM.

Key Takeaways & Guidance

We have explained the enterprise software definition, shown the benefits that it can bring to your organization, and provided a comprehensive list of enterprise tools that will enable your company to connect teams across your business. Each solution has its own specific features, and, like any enterprise, you might want to consider just one or several.

Of course, there are other application areas of modern enterprise software that we have not discussed here. There is also a wide range of providers for each area. We chose an example for each of them based on above-average ratings on Capterra and G2. Therefore, this list of enterprise applications has no claim to completeness. Rather, it is meant to serve as inspiration. If you want to dig deeper into any of the software mentioned, almost all of them offer a free trial version for this purpose.

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